LUX is a globally recognized beauty and personal-care brand, best known for its luxurious bathing soaps, body washes, shower gels and bath & body products. LUX combines fine fragrances, indulgent textures and skin-loving formulations to turn everyday bathing into a more enjoyable self-care experience. The brand has a heritage dating back to the 1920s and its products are used in more than 100 countries.

LUX Brand Story

LUX built its identity around the idea of beauty, glamour and fragrance. Over the decades, the brand has been associated with numerous internationally recognized stars, helping establish its distinctive ?Ç£beauty of the stars?Ç¥ image. In India, LUX was launched in 1941, with actress Leela Chitnis as its first brand ambassador, and celebrity associations have remained an important part of its marketing heritage.

Today, LUX positions its products around the idea of ?Ç£My Beauty, My Strength?Ç¥, encouraging women to express their beauty confidently and unapologetically.

Product Range

LUX's current product portfolio includes:

• Beauty Soap Bars ?Çô cleansing and fragranced bathing bars
• Body Washes & Shower Gels ?Çô liquid cleansers designed for a luxurious bathing experience
• Body Scrubs ?Çô exfoliating products for smoother-feeling skin
• Bath & Body Products ?Çô products combining cleansing, fragrance and skin-care benefits
• Different collections featuring ingredients and fragrances such as rose, aloe vera, lavender, vitamin C, vitamin E and other beauty-focused ingredients.